Gulf Oil is a leading global lubricant brand under the Hinduja Group, renowned for its high-performance automotive and industrial lubricants. With a strong legacy rooted in innovation and reliability, the brand operates across 100+ countries, delivering trusted solutions for engines and machinery worldwide.
For the launch of Gulf AdBlue, we designed a compact retail store concept that translates Gulf Oil’s motorsport heritage into a physical space. Raw racetrack asphalt textures and tire-inspired elements were used to echo the brand’s power-driven identity, while visually showcasing its expanding product portfolio.
Gulf Oil is a leading global lubricant brand under the Hinduja Group, renowned for its high-performance automotive and industrial lubricants. With a strong legacy rooted in innovation and reliability, the brand operates across 100+ countries, delivering trusted solutions for engines and machinery worldwide.
For the launch of Gulf AdBlue, we designed a compact retail store concept that translates Gulf Oil’s motorsport heritage into a physical space. Raw racetrack asphalt textures and tire-inspired elements were used to echo the brand’s power-driven identity, while visually showcasing its expanding product portfolio.
making of…
making of…
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The first store design I created lacked depth and failed to capture the brand’s identity. I had focused mainly on incorporating the brand’s color scheme, a cutout of M.S. Dhoni, and lubricant drums with the latest label design, but the result felt generic and lacked visual impact.
The first store design I created lacked depth and failed to capture the brand’s identity. I had focused mainly on incorporating the brand’s color scheme, a cutout of M.S. Dhoni, and lubricant drums with the latest label design, but the result felt generic and lacked visual impact.
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Gulf Oil is a leading global lubricant brand under the Hinduja Group, renowned for its high-performance automotive and industrial lubricants. With a strong legacy rooted in innovation and reliability, the brand operates across 100+ countries, delivering trusted solutions for engines and machinery worldwide.
For the launch of Gulf AdBlue, we designed a compact retail store concept that translates Gulf Oil’s motorsport heritage into a physical space. Raw racetrack asphalt textures and tire-inspired elements were used to echo the brand’s power-driven identity, while visually showcasing its expanding product portfolio.
#93DAFE
#192C76
#FF7403
#FFFFFF
making of…
The first store design I created lacked depth and failed to capture the brand’s identity. I had focused mainly on incorporating the brand’s color scheme, a cutout of M.S. Dhoni, and lubricant drums with the latest label design, but the result felt generic and lacked visual impact.